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THE MARKET
There are approximately 4.4 million Filipinos in the United States. This figure comprises the largest Asian-American minority group in the nation. The 2020 U.S. Bureau of Census estimates that Filipinos constitute approximately 25% percent of the population of Hawaii. That means over 383,000 Filipinos and growing rapidly. The State of Hawaii’s Department of Business and Economic Development and Tourism (DBEDT) estimate that more than 6,000 Filipinos arrive from the Philippines yearly. The Filipino-American community in the United States is an economic engine generating more than $12.7 billion per year in annual collective income
CIRCULATION
The Fil-Am Courier is published monthly and is circulated statewide. It has 10,000 copies per issue. Hawaii’s Leading Filipino Publication is distributed FREE via pick-up points in high traffic business areas, direct mail and subscription. It is also published online and can be read as printed electronically at issu.com and on social media. The Fil-Am Courier serves as a major communication channel between professionals, businesses, institutions and the Filipino community. It is a highly effective tool in reaching loyal customers.
THE VEHICLE
The Fil-Am Courier has been serving the Filipino community since 1987 and is Hawaii’s longest running Filipino publication. It is published in English with periodic Ilokano and Tagalog articles. The Fil-Am Courier reaches the demographic ages between 15-75 years; mainly subscribing to the interest of the 35 to 65 year age bracket which represents the circle of professionals, community and business leaders, technicians, skilled workers, retirees, and other consumers with greater purchasing power. The Fil-Am Courier’s contents include: profiles of role models and achievers; analysis on current issues and events; business features; commentaries; cultural and historical essays; community news; entertainment; health; home improvement tips; real estate; immigration updates; Philippine news; politics; and calendar of events. We have many talented writers and contributors who are passionate about providing relevant content about and for Hawaii's Filipino-American community.
THE FIL-AM AD AGENCY
About
Vision and Mission
Vision and Mission
Fil-Am Ad Agency is a boutique, niche market, advertising agency based in Hawaii, specializing in targeting the Filipino-American community in the state while also extending its reach to Filipinos globally through online platforms. Our agency aims to provide comprehensive advertising solutions tailored to the unique cultural nuances and preferences of the Filipino-American demographic.
Vision and Mission
Vision and Mission
Vision and Mission
Mission Statement:
To empower businesses targeting the Filipino-American market by providing innovative, culturally relevant advertising solutions that drive growth
Vision Statement:
To become the premier advertising agency trusted by businesses seeking to connect authentically with the Filipino-American community in Hawaii and beyond.
Market Analysis
Vision and Mission
Services Offered
The Filipino-American community in Hawaii represents a significant demographic, comprising a substantial portion of the population. With strong ties to their cultural heritage and a growing presence online, this demographic presents a lucrative market for businesses seeking to establish or expand their presence.
Services Offered
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Services Offered
1. Digital Marketing: Social media advertising, email marketing, search engine optimization (SEO), and website development.
2. Traditional Advertising: Print media, radio ads, and billboard campaigns targeting local and global Filipino audiences.
3. Cultural Consultation: Providing insights and guidance on cultural sensitivities and preferences to ensure campaigns resonate with the target audience.
4. Event Marketing: Sponsorship and promotion of Filipino-American cultural events and festivals in Hawaii and beyond.
Marketing Strategy
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Contact Us For Free Initial Consultation
1. Online Presence: Utilize social media platforms, targeted online advertising, and search engine optimization to reach Filipinos globally.
2. Local Partnerships: Collaborate with local businesses, organizations, and influencers within the Filipino-American community to enhance brand visibility and credibility.
3. Cultural Relevance: Tailor advertising campaigns to reflect the cultural values, traditions, and interests of the Filipino-American demographic, ensuring authenticity and resonance.
4. Community Engagement: Participate in community events, sponsorships, and outreach programs to foster a strong connection with the target audience.
Contact Us For Free Initial Consultation
Contact Us For Free Initial Consultation
Contact Us For Free Initial Consultation
Save when you bundle your ad placements in the Fil-Am Courier, Fil-Am Courier Online, and Fil-Am Courier Radio Show.